Type is all around, it is in our everyday lives; from the ingredients of our breakfast cereals, the roadsigns that direct us and even on the cards we use to prove our identity. ‘Professionals in all trades, whether they be dentists, carpenters or nuclear scientists, communicate in languages that seem secretive and incomprehensive to outsiders; type designers are no exception’ (Spiekermann and Ginger, 2003). This backs up my initial thoughts on how influential type is and the power it holds over people- no one wants to read an exciting headline in a magazine with comic sans font. They want a typeface that matches the power of the headline, something that sticks out and catches your eye.
With type, there is so much more than meets the eye. Designers spend hours, days, even weeks, developing and perfecting original typefaces for a range of mediums. To the untrained eye, typefaces are just a tool used to write word documents and emails. To designers, typefaces are so much more. They open up a window to numerous possibilities. Theres so much you can do with type – manipulation, altering, skewing – the list is endless. I have created my unique typeface based on a geometric style, and therefore I don’t want it to be classed as just another piece of type. I want it to be seen as a work of art. A unique take on a font. The stylistic choice I made of using two thin lines to accentuate the main features of each letter makes my typeface stand out, and different to the bog standard style you see in every day life.
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